Scottish Consumers

It's no coincidence that Strathmore Foods is Scotland's leading producer of traditional meals made for today. The reason Scottish consumers enjoy Strathmore products so much is simply because we know them so well.

Throughout its growth and development, Strathmore Foods has placed great emphasis on carrying out research and getting to know the Scottish market inside out.

We know, for example, that the famous Scots sweet tooth is no cliché – statistics show Scottish consumers spend more than average on confectionary and carbonated drinks. We also understand that Scots value traditional staples that have served families across the generations, such as beef, bread, butter and eggs. In Scotland's climate, it's no surprise Scots love their 'comfort' food.

However, at Strathmore we know all this and a lot more besides. We understand the typical Scottish consumer likes to shop little and often, visiting their local supermarket regularly for basket top-ups. Scots will also lean towards reliable, manufacturer brands for reassurance of quality, rather than particular retailers. As traditional, conservative shoppers, the average Scottish consumer will opt for time-honoured brands that have stood the test of time.

Last but not least, most Scots are extremely patriotic and proud of their heritage, and this extends to every aspect of life, even the weekly supermarket shop. The strong sense of identity often leads Scottish consumers to choose products with local or national origins. With a substantial proportion of rural society making up Scotland's populace, the Scottish consumer enjoys a closer relationship with the world of agriculture and food, and subsequently a great value is placed on quality products produced in Scotland using fine, local ingredients. Research continually supports this portrait of the Scottish consumer, whom Strathmore knows, understands, and is pleased to serve with delicious, traditional, quality meals.